Most businesses in today's marketplace use a CRM as a powerful multi-purpose tool. One that results in increased customer retention, higher conversion rates, and sustainable growth.
"CRM stands for customer relationship management," writes Rick Kranz
in Business 2 Community.
"And as its name implies, a CRM system is designed for managing most (if not all) aspects of your relationships with your customers. Of course, there is a lot of different CRM options on the market today. One of the most popular ones is the HubSpot CRM system. Why should you seriously consider investing in it? Let's discuss just a few reasons why in the information below.
The advantages of using a CRM platform as a 'single source of truth' are plainly evident, especially when you think about how companies used to keep track of customer data. Perhaps the marketing team would have a 'buyer's journey' in place to inform their ad creative. Sales reps would have their own tools designed to nurture leads and close deals. Senior management would have a high-level strategy for expanding brand awareness via multiple channels that their consumers preferred. However, all of this information was fragmented at best, and often led to mixed results..."
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