A CRM system is a tool used to organize and store all data related customer information. It allows you track sales leads, phone calls, emails, meetings in one central hub for improved efficiency of operations with your customers
Matthew Popham writes in Business 2 Community,
"Because we have all the customer data in one hub, it greatly improves operational efficiency. Lending a helping hand in improved customer service and sales is beneficial for everyone involved.
A CRM system allows for personalized messages and offers as well as tracking data to extract insights. This leads to a more effective sales strategy, which is essential in today's business environment.
Marketing and sales processes run more smoothly with a CRM system. The sales department can work independently while collaborating seamlessly with other departments like marketing. Questions like, 'Who spoke to the client last?' or 'What did they talk about?', become obsolete..."
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